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Marinaterra Hotel & Spa • San Carlos, Sonora, MX
Success Story
Strategic evolution from a leisure hotel to a comprehensive All-In-One tourist complex facing the iconic Tetakawi hill.
Resort & Marina
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The Challenge
A historic hotel that sought to become independent from international chains to be reborn as a leading local brand and expand its infrastructure.
The Solution
Evolution towards an 'All-In-One' resort with vertical expansion (Duo Tower), modernization of the Beach Club and nautical-tourist connection of the Sea of Cortez.
Impact &
Execution.
Strategic transformation with measurable results.
Key Results
Only hotel that integrates nautical marina life with beach relaxation
Leadership in meeting tourism with the most robust convention center
Consolidation as the social and economic anchor of the tourist area
Unique panoramic views of the Tetakawi from all facilities
Services
Redesign of 'All-In-One' concept
Optimization of F&B operation in multiple consumption centers
Positioning strategy as a convention destination
Advice on remodeling and expansion of infrastructure
Visual Gallery
Iconic views in front of the symbol of Sonora
Exclusive relaxation on the seashore
The heart of nautical life in San Carlos
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